ASICS Launches Global “Move Your Body, Move Your Mind” Well-Being Campaign
Hoofddorp, Netherlands Global sportswear brand ASICS today unveiled its “Move Your Body, Move Your Mind” initiative, a worldwide campaign designed to link physical activity with mental well being and everyday quality of life. The campaign, which spans 50 countries and multiple languages, highlights the company’s research showing how exercise can positively impact both physiological and psychological health outcomes.
The initiative pairs community events, digital experiences, and localized partnerships with health organizations to encourage people of all ages to integrate regular movement into daily routines. It features a refreshed creative identity, including a campaign soundtrack inspired by The Beach Boys’ “Good Vibrations,” symbolizing the connection between physical energy and emotional resilience.
ASICS executives state that the strategic goal is to empower individuals to overcome barriers to physical activity from sedentary lifestyles to mental health challenges by creating accessible opportunities for movement in urban and rural communities alike.
Analysts say the campaign taps into growing global interest in holistic health; fitness brands increasingly seek to integrate mental wellness into their core messaging as consumers demand more meaningful lifestyle engagement from the products they choose.
Early responses on social media and at launch events show strong community enthusiasm, especially among young adults and educators who plan to adopt the campaign’s principles in schools and workplaces.
