SCALING DIGITAL CREDIT THROUGH SMARTPHONES AND MOBILITY IN AFRICA
Smartphones are fast becoming tools of trade across Africa—but for many, access is still out of reach. Flexible financing models are closing that gap, turning digital access into a scalable business. CNBC Africa spoke to Watu’s Country Manager Erick Massawe, on how smartphone credit is unlocking economic participation and driving growth in local markets. Mobile network operators have significantly improved internet availability, making access more affordable over time. Yet, access to quality devices remains pivotal. In Africa, smartphones transcend aspirations; they serve as indispensable tools of trade.
From boutique operators requiring high-quality cameras for social media marketing to Uber drivers needing reliable GPS and battery performance, the functionality of smartphones directly contributes to productivity. In response to these market needs, WAU has capitalized on the synergy between mobile money penetration and device accessibility. Leveraging technologies like Samsung’s Knox security solutions, the company successfully implemented a ‘pay-as-you-go’ model. Programs focused on customer education and incentives play a crucial role in shaping payment habits, contributing to the long-term viability of this financing approach.
